We often get asked: “What is your natural element?” For us, the founders of natural element, it's an easy answer:  beach life and skiing.  We are in our natural element when we enter our natural playgrounds, paddleboarding and kayaking along our nearby coastlines or gliding down mountain sides. 

The idea of natural element emerged in the spring of 2022 when David, an American-born self-taught artist and his wife Nina, a British-born qualified wetland ecologist, took their two kids skiing for the first time in France.  The second leg of their road trip involved some well-earned soak in the sun and fun activities along the shorelines in the South of France.  Throughout this two-week adventure, the family playfully named their trip ‘Ski to Sea’.  It was during this family badged trip and our appreciation for our natural surroundings and togetherness, the brand was born and evolved into natural element.

natural element is now supported by a growing dedicated team who are motivated by their own interests and share the same values as natural element.

We love fashion and apparel (in fact, David was born with a baseball cap on) and have always thrived with energy through the creativity of visual art and participating in activities surrounded by nature. natural element ultimately was built on the shared passion and understanding for anyone wanting to be immersed in their most comfortable ‘space’ or 'place' - doing what they love to do most - wherever, whenever, however, and yes, with whomever.