Materials

Our core apparel lines include and feature eco-friendly fabrics such as organic cotton, recycled polyester, and biodegradable materials. We are working toward building our product portfolio in which the majority of our chosen fabrics fall under this category.

We use advanced digital printing (direct-to-garment), recognized as the greenest printing method, for our bespoke designs. This process eliminates the need for harsh chemicals or wasteful screens, ensuring minimal impact on the planet. You can wear our clothing with confidence, knowing:

• Non-toxic: Safe for infants and children.
• Non-hazardous: Free from formaldehyde and alkylphenol ethoxylates (APE).
• Heavy metal-free: Absolutely free of heavy metals.
• Vegan: No animals harmed, no animal by-products used.
• Organic: Meets Global Organic Textile Standards (GOTS-3V).
• Biodegradable: Easily returns to the earth.
  

Eco-friendly Packaging

We are aspiring to be more responsible as we continue to evolve and grow.

Packaging varies for our shipments, but overall, we aim to use recycled paper or recycled polybags for fulfilling natural element orders. 

Update: Interior packaging selected and used for most orders are sustainably sourced and recycable. 


Protecting your purchases from the natural elements is also important. We are currently exploring best external eco-friendly weather-proof packaging options.

There is also a range of options for printing on our packaging to include, print with carbon-negative Algae Ink™. Unlike conventional inks derived from fossil fuels, Algae Ink™:

• Sequesters more carbon than it emits.
• Uses less water, energy, and petroleum.
• Is recyclable, compostable, and safer to work with.

Seaweed-based materials are also currently under consideration to include in our packaging portfolio.

To offset carbon emissions, we aim to establish regional eCommerce stores with localized supply chains, reducing transportation impacts.

Our made-to-order operational model minimizes waste by avoiding overstock. This approach:

• Encourages intentional purchases over fast fashion.
• Reduces waste from unsold inventory.
• Enables extra care in printing or embroidery quality for every order.

We are grateful to our customers for embracing slower delivery times in support of this responsible model.

Fair Labor

We partner with suppliers committed to providing fair wages and safe working conditions.

Diversity and Inclusion

As part of our due diligence and overall values, we prioritize workforce diversity and support underrepresented communities.

Charitable Contributions

We aim to donate a portion of our profits to partner charities leading impactful nature recovery projects.

Consumer Education

Our “Featured Stories of Nature Recovery” will highlight inspiring global efforts to restore the environment we all enjoy being in.

Product Care Tips

We provide care guides with every product to help extend the life of your clothing, reducing waste.

While we don’t offer repair services, we will try to:

• Share DIY clothing repair tips.
• Connect our customers with potential repair partners.
• Offer on request our iconic five-color patch for mending garments.